Chef’s Exposed at Merival – Testimonial

About the campaign: 
From the stable of the Hemmes venues comes a unique food festival this March: ‘March into Merivale’. As a guide to the festival, the Avant Card mini-mag showcases a photographic masterpiece with groundbreaking nude photos of the best chefs in Sydney.

Website: marchintomerivale.com

Campaign objectives:
 To showcase the diversity of Merivale restaurant offerings.
To encourage new customers to try Merivale restaurants and to try several of these restaurants throughout the month.

Campaign strategy: 
The 32 page mini-mag showcases the 9 world class restaurants that are part of the Merivale stable. The campaign is designed to encourage diners in Sydney to try out a Merivale restaurant with the view to returning to enjoy one of the Merivale events such as Ash Street Wine, Tapas and Film Nights and a Progressive Dinner through multiple ivy restaurants.

Target audience: 
The astute diner, someone looking to try something different, city workers keen for a special lunch in the CBD and surrounds, and new customers.

Client quote:
 “Avant Card was chosen because of their large reach. They also cover areas where we wanted the mini-mag distributed so we could reach new customers.”
Marketing Department, Merivale