Postcard Rates

The Avant Card classic postcard is creatively driven, a take-away format that is available in venues nationally across Australians. 

Postcard printing and distribution service start at a minimum run of 10,000. The maximum quantity for our distribution network is 150,000 postcards, however much larger quantities can be produced for additional and complimentary distribution methods.

In addition to standard postcards, Avant Card offers a range of special finishes to take your campaign to the next level and stand out in displays.

Request Postcard Samples


Single Postcard Campaign

Quantity Production Distribution Sub Total GST Total Unit Venues
10,000 $2,500 $2,800 $5,300 $530 $5,830 0.52 100
15,000 $3,150 $3,500 $6,650 $665 $7,315 0.44 150
20,000 $3,550 $4,500 $8,050 $805 $8,855 0.39 200
25,000 $3,850 $5,400 $9,250 $925 $10,175 0.36 250
30,000 $4,100 $6,300 $10,400 $1,040 $11,440 0.34 300
40,000 $4,500 $7,400 $11,900 $1,190 $13,090 0.28 400
50,000 $5,000 $8,500 $13,500 $1,350 $14,850 0.24 500
60,000 $5,400 $9,500 $14,900 $1,490 $16,390 0.22 600
70,000 $5,800 $10,500 $16,300 $1,630 $17,930 0.20 700
80,000 $6,200 $11,500 $17,700 $1,770 $19,470 0.18 800
90,000 $6,600 $12,400 $19,000 $1,900 $20,900 0.17 900
100,000 $7,000 $13,000 $20,000 $2,000 $22,000 0.16 1,000
110,000 $7,300 $13,600 $20,900 $2,090 $22,990 0.15 1,100
120,000 $7,600 $14,100 $21,700 $2,170 $23,870 0.15 1,200
130,000 $7,800 $14,600 $22,400 $2,240 $24,640 0.14 1,300
140,000 $8,000 $15,100 $23,100 $2,310 $25,410 0.13 1,400
150,000 $8,150 $15,600 $23,750 $2,375 $26,125 0.13 1,500
160,000 $8,300 $16,100 $24,400 $2,440 $26,840 0.12 1,600
170,000 $8,450 $16,300 $24,750 $2,475 $27,225 0.12 1,700
180,000 $8,550 $16,500 $25,050 $2,505 $27,555 0.12 1,800
For campaigns of more than 170,000 – POA

 

National Postcard Campaign

National Campaign Distribution Level
Quantity
Light Weight Campaign 40%-50% National Venue Coverage 50,000
Medium Weight Campaign 60%-70% National Venue Coverage 100,000
Heavy Weight Campaign 100% National Venue Coverage 150,000
     

eCards

To connect the postcard medium to the online environment, Avant Card offers eCards as an optional extra to every postcard campaign. The online eCard page features your campaign creative with a link back to your website. Visitors can send your postcard as an eCard to a friend for free with a personalised message. eCards are displayed for one month and are then accessible online in the eCard archives for a further 12 months. They are a creative and cost-effective way to expand the scope of your campaign and integrate it across multiple platforms.

Bookings for eCards include: one post on the Avant Card’s Facebook page $100 + GST
 

Postcard cost includes: Proof: Softcopy (PDF) proof. Print: CMYK soy based inks with eco varnish front & mono back. Stock: 250gsm FSC postcard board coated 1 side. Finish: trim and box. Delivery: samples to one address. Print Management: The Avant Card Design Studio conducts high level quality control checks to confirm colour and finishing quality is maintained. We liaise directly with our print supplier regarding artwork specifications and preflight supplied files. Imposition proofs are approved before attending press checks to ensure correct print colour is achieved and special finishes are signed-off. Distribution: To current Avant Card venues, prices include servicing and restocking of postcards until all have been taken, or have been on the displays for a 2 to 4 week duration. Payment Terms: strictly 30 days payable from campaign release date. New Clients: pay 50% deposit with booking deadline. Cancellations: may incur fee. Artwork: Avant Card reserves the right to reject artwork, specs available at www.avantcard.com.au/artwork