Tourism, Travel & Transport

Case Studies

Brisbane Marketing – Christmas in Brisbane 2016

“The Christmas in Brisbane (South Bank) Avant Card was a striking piece of collateral that promoted the campaign directly to our key target audience. We chose Avant Card to print our programming collateral as it not only serves a pre-promotional purpose, but on-the-ground as well.”

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Lonely Planet Big Trip Travel

“Lonely Planet has used Avant Card to support a number of campaigns. It is a fantastic way to reach our target audience in a creative way.”

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Adina Apartment Hotel Bondi Beach

517 images tagged with #bondistaycations

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Yarra Trams

Strongest intention to use trams on the weekends being those who accessed the quiz through Avant Card.

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Tourism Victoria

People from over 158 countries and 3,888 cities checked out the website during the five days attracting more than 103,000 hits and over 150,000 visits to YouTube videos so far.

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WebKey

Transport Accident Commission

At the conclusion of the 6 week campaign, a 15% response rate was recorded with 1,549 clicks at an average of 24 clicks per day.

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Yarra Trams

Activity on Facebook soared unbelievably as a result of the campaign.

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Connex

A dramatic increase in the number of customers registering for SMS Updates. Avant Cards helped raise the awareness of SMS Updates and the call to action.

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Tourism Queensland

Tourism Queensland has used Avant Card as part of the media mix for a number of campaigns aimed at increasing awareness and driving visitors to Queensland with successful outcome. The current mini mag campaign cementing Brisbane’s position as the go-to destination for social fun seekers is in Avant Card displays now.

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RACV

In association with Tourism Victoria, RACV have called on Victorians to vote for their favourite local tourism experiences online.

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Winners