Le Cordon Bleu
20,000 cards were released on 13 April in Melbourne and regional hot spots targeting student frequented venues throughout the Avant Card network.
“Registration numbers were excellent and we had around 100 people attend on the night, which was a great result,” says Bebe Adams, Director, Marketing & Communications.
“I was happy and we will use Avant Card again. It’s reasonably targeted, unique and I find that the artistic element of a collectable card still appeals to the market that we are playing in.”
About Avant Card’s Design Service
“I was happy with the design service, our capacity at times tends to be difficult to manage so to have that option of an external designer who understands the medium was great. We used Avant card again quite simply because of the reach and distribution network. For us it covered some broad ground around a youth demographic but also reached into schools and universities.”
About Le Cordon Bleu Culinary Night Melbourne
Le Cordon Bleu Culinary Night Melbourne was the first open house of the new Le Cordon Bleu Culinary Arts Institute at Holmesglen Moorabin held on 18 June.
“The event was initiated as a soft launch to introduce media, agents and potential students to the campus and programs for the new Le Cordon Bleu launch at Holmesglen Moorabbin. The night was bookended with canapés and drinks where guests could socialise casually and tour the new facilities but the highlight was a chef’s demonstration of some pretty fancy molecular techniques to make a carrot sauce!”