Artwork Specs & Uploader

See below for Artwork Specifications and Templates to assist with accepted artwork for Postcards, Mini-Mags and Folded Posters.

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Artwork Delivery

We accept:

• For Postcards, Mini-Mags & Folded posters we accept InDesign native files, packaged with fonts (or outlined) & links.
• For Postcards we also accept Illustrator native files, with fonts (or outlined) & links (not embedded).
• The Avant Card approval strip must appear.

We do not accept:

• We do not accept PDF files.
• We do not accept Quark files, or artwork finished in Photoshop.
• We do not accept  Illustrator files for Folded Posters or Mini-Mags.
• Cigarette imagery is not allowed, except in anti-smoking campaigns.
• Guns imagery or violent/harmful imagery towards humans or animals is not allowed.
• We reserve the right to refuse artwork containing potentially controversial material.

Why don’t we accept PDF files?
We require receive native files with links and fonts (or outlined) to preflight and check the artwork files against our printers specs and output. 90% of files we receive require “correcting”. Any changes we make to the artwork by correcting the artwork set-up we will inform you/your designers of. Receiving native files is our print management service, we will not use or distribute your files in any other way.

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Postcard Artwork

avant-card-postcard-specs

Specifications:
• Single Postcard: 151x101mm
• Bleed: 3mm all around
• Margin: 5mm

Stock:
• Stock: 250gsm postcard board

Colour:
1. Coated CMYK front, assign colour profile: ISOcoated_v2_eci.icc
Mac install: Copy files into: Library: Application Support: Adobe: Colour: Profiles: Recommended.
• Image resolution: 300dpi(ppi) at 100% scale.
• Rich blacks for CMYK print: C50% K100% or C25% M25% Y25% K100%.

2. Uncoated mono back (no colour).
• $100 extra for colour on the back. CMYK, assign colour profile: PSOcoated_ISO12647_eci.icc
• Large back solid coverage on back, can set-off (rub off) on the front – we suggest 90% black for large solid areas

Highly Recommend:
Leave one third of card back free for the general public to write a personal message

Proofs and Changes:
• Softcopy PDF Proofs are provided (client produced hardcopy proofs accepted)
• $50 fee per change after artwork has been processed

Postcard Template


Other Postcards

Advent Window, Die-Cut, Pop-Up
Advent Windows: knife-lines must be 15mm from edge and each window.
Die-Cuts: If there are multiple die-cut shapes, knife-line must be 5mm from each other.
Pop-Ups: Knife-line must be 8mm from card edge, score line & die-cut arm must be included.
• Double Card Portrait (template): 202 x 151 fold to 101 x 151mm.
Double Card Landscape (template): 302 x 101 fold to 151 x 101mm.
Third Extra Perf (template): 201 x 101 fold to 151x 101mm.
3 Panel Roll Fold (template): 306 x 151 fold to 101 x 151mm.


Mini-Mag Artwork

avant-card-mini-mag-specs
Specifications:
• Portrait Mini-mag flat size (facing pages): 200x150mm,  Finished size (folded): 100x150mm (Max 60pp)
• Landscape Mini-mag flat size (facing pages): 300x100mm,  Finished size (folded): 150x100mm (Max 48pp)
• Bleed: 5mm all around
• Margin: 5mm (minimum) for design elements not to be trimmed and for page creep allowance:
1. Paper bulk from collation extend inner pages further than the outer pages.
2. Printers adjust files at imposition lay-up to reduce the visual appearance of varying margin
• Finish: Saddle Stitch
• Image resolution: 300dpi(ppi) at 100% scale.
• Rich blacks for CMYK print: C50% K100% or C25% M25% Y25% K100%.

Stocks:
• Coated Stock bookings: 130gsm FSC satin
1. Assign colour profile: ISOcoated_v2_eci.icc
Mac install: Copy files into: Library: Application Support: Adobe: Colour: Profiles: Recommended.

• Uncoated Stock bookings:120gsm FSC uncoated
1. Assign colour profile: PSO_Uncoated_ISO12647_eci.icc
Mac install: Copy files into: Library: Application Support: Adobe: Colour: Profiles: Recommended.
2. Uncoated stocks are more absorbent of ink than coated stocks and colours will dull.
3. Image detail will be lost on mid to dark tones as images tend to flatten.
4. Ensure images have contrast and are bright to achieve clarity of subject matter.

Type & Line Weight:

•  Black text on light background: min 5pt (regular style).
•  Black lines on light colour background: min 0.25pt stroke.
•  White reversed text on black/dark backgrounds: min 6pt (regular style).
•  White reversed lines on black/dark  backgrounds: min 0.5pt stroke.

Proofs
 and Changes:
•  Hardcopy proofs will be supplied
•  $150 fee per impo after Hardcopy proofing.
•  Reproofing will only be via softcopy PDF

Mini-Mag Template

Illustrator files are not accepted for Mini-Mags


Folded Poster Artwork

avant-card-folded-poster-specs
Specifications:
• 12 Panel: 302×303 flat, fold 151x101mm
• 16 Panel: 302×404 flat, fold 151x101mm
• 18 Panel: 453×303 flat, fold 151x101mm
• 24 Panel: 453 x 404 flat, fold 151x101mm
• Bleed: 3mm all around
• Margin: 5mm
• Fold Finish: Concertina on long edge then fold/concertina to close
• Imposition: Supply file head-to-head or head-to-tail as to be imposed for print
• Image resolution: 300dpi(ppi) at 100% scale.
• Rich blacks for CMYK print: C50% K100% or C25% M25% Y25% K100%.

Stocks:
• Coated Stock bookings: 130gsm FSC satin
1. Assign colour profile: ISOcoated_v2_eci.icc
2. Note: Rich blacks & heavy ink coverage will crack along the crease on coated stocks

• Uncoated Stock bookings: 120gsm FSC uncoated
1. Assign colour profile: PSO_Uncoated_ISO12647_eci.icc
Mac install: HD: Library: Application Support: Adobe: Colour: Profiles: Recommended.
2. Uncoated stocks are more absorbent of ink than coated stocks and colours will dull.
3. Image detail will be lost on mid to dark tones as images tend to flatten.
4. Ensure images have contrast and are bright to achieve clarity of subject matter.

Type & Line Weight:

•  Black text on light background: min 5pt (regular style).
•  Black lines on light colour background: min 0.25pt stroke.
•  White reversed text on black/dark backgrounds: min 6pt (regular style).
•  White reversed lines on black/dark  backgrounds: min 0.5pt stroke.

Proofs
 and Changes:
•  Hardcopy proofs will be supplied
•  $150 fee per impo after Hardcopy proofing.
•  Reproofing will only be via softcopy PDF

Folded Poster Templates

Illustrator files are not accepted for Folded Posters


Reply Paid Postcard

Reply Paid Specs

Reply Paid:

Reply Paid Single template
Reply Paid Double template
Reply Paid standards are set by Australia Post not Avant Card.
• Reply Paid articles requires an Australia Post business credit account.
• Reply Paid business credit account takes three working days to process by Australia Post
• Australia Post provides unique barcode for printing.
• Australia Post requires 15mm clear space along the bottom long edge on the postcard front.
• Australia Post requires 20mm clear space along the bottom long edge on the postcard back.
• Avant Card authorisation strip must appear  – we add card number


Return Mail

Return Mail Specs

Return Mail:

Return Mail template
• The receiving address on the right side must be printed with a font size of least 12pt
• The receiving address on the right side must appear 20mm from the bottom of the card
• Any senders address on the left must be higher than the receiving address on the right side
• Avant Card authorisation strip must appear  –  we add card number

 


Bulk Mail (Postage Paid)

Bulk Mail Specs

Bulk Mail:

Bulk Mail template
• Lodging Bulk Mail minimum is generally 300 articles.
• Lodging Bulk Mail can be assisted by Australia Post Bulk Mail Partners (BMP).
• Back layout must have 20mm clear space at bottom
• Address & stamp box within 70mm are on right side.
• Postage Paid Australia must appear in the stamp box.
• Return address must be clear of logos and other design elements.
• Avant Card authorisation strip must appear  – we add card number.