Postcard of the Month July 13

Australian Energy Regulator


Ant Keogh

This month’s judge is: Ant Keogh − Executive Creative Director at Clemenger BBDO Melbourne

A bit about Ant: Ant Keogh is currently the Executive Creative Director at Clemenger BBDO Melbourne and currently the No. 1 Creative Director in the Campaign Brief and Campaign Asia rankings.

As a copywriter, Ant’s most famous work is the ongoing Carlton Draught “Made from Beer” campaign featuring  “Big Ad” which was recently voted “No.1 Beer Ad of the Last 15 Years” by OneShow and included in the Sydney Powerhouse Museum’s “Top 10 Greatest Australian Ads” and Gold at Cannes, One Show and Spikes.  He helped Clemenger BBDO Melbourne rank #10 worldwide on the Big Won Report and win Campaign Brief’s Australian Agency of the Year for the last five years in a row.  He has also recently served on the Cannes Jury: Film (2013) and Print (2010).

And the July 2013 winner is… “EnergyMadeEasy.gov.au” by Australian Energy Regulator

“I believe good postcard advertising is a card you want to pick up and take home. My choice for the winning postcard was the energy made postcard – a cute, surprising image,” says Ant.

“The card had an extra flap you could tear off, with a bunch of info on it, that leaving a clean-ish postcard. The tear off section had a call to action, prompting you to learn more about your energy account.  It’s a cute, charming image that seems very lateral for a government brand.”

Credits:
Communication Team: The Australian Energy Regulator Retail Markets Branch
Design: Fabian Faraone, Avant Card Design Studio