To effectively target specific consumer groups via our Venue Network, we offer the following category types.
Audience Profile: a professional audience including SINKS / DINKS / AB demographic in high volume. Prevalent Areas: key venues within the CBD, urban areas, affluent suburbs and business districts. Venue types: cafes, bars, clubs, restaurants, cinemas, theatres, museums, galleries.
Audience Profile: the coffee-loving, socialising, money-spending public around the country. Prevalent Areas: More than 65% of our venues are gorgeous cafes that attract a wide cross-section of Australian society. Avant Card has cafes on board in both metro and regional locations to tap into your geographic and sociographic needs. Venue types: a massive range of cafes varying in location, atmosphere and clientele. You tell us your target audience and we’ll select the right cafes for your campaign.
Arts and Culture
Audience Profile: Specifically targeting an affluent, early adopting segment with an interest in arts, entertainment and culture. Prevalent Areas: predominantly metro-based in and around key entertainment districts (with the option for some pretty funky regional cafes as well). Venue Types: theatres, museums, galleries, cafes, bars, restaurants, arthouse cinemas.
Gay and Lesbian (GLBTIQ)
Audience Profile: the inner city professional, fashionable, gay community. Prevalent Areas: high visibility within gay-friendly districts in cities across Australia. Venue types: cafes, restaurants, universities, cinemas, bars, clubs, galleries, museums, theatres, gyms.
University Students and Youth
Audience Profile: a new generation of 18+ early adopters that are making brand and lifestyle choices. Prevalent Areas: Universities, TAFEs, colleges, student-frequented venues in and around campuses and other cultural youth focus points. Venue types: Universities, TAFEs and colleges, student frequented cafes and restaurants, bars, clubs, cinemas, galleries, museums.
Audience Profile: traditional and modern families of all economic backgrounds. Prevalent Areas: access to high volume family areas in both the inner and outer suburbs. Venue types: retail areas, cinemas, family entertainment venues including family-friendly cafes and restaurants.
High School Students
Audience Profile: high school students learning about themselves, the world around them and what brands will stay with them through life. Network: With more than 200 schools on board, Avant Card is able to offer exclusive reach into this niche market. The network includes an ever-growing list of private, co-ed, public and government schools in a range of great suburbs across Australia.
Audience Profile: a desirable consumer group with time on their hands and money to spend in Australian cities. Prevalent Areas: tourism hot spots, Australia-wide (metro and regional). Venue Types: travel centres (including airports), tourist attractions, cafes, restaurants, museums, galleries.
Audience Profile: those living in or visiting regional Australia. Prevalent Areas: Regional hot spots, Australia-wide. Venue Types: cafes, museums and galleries located in regional areas.
Reach and exposure to mass markets is the key objective, either within specific states or nation-wide. Distribution is across all Avant Card venue types.
From start to finish, all Avant Card campaigns are strategically planned and managed to achieve maximum exposure and the highest pick-up rates possible.