Media & Publishing

Case Studies

Australian Book Industry Awards 2016

“There is a strong synergy between our market of book buyers, and Avant Card’s positioning in hubs for arts and culture.” Australian Publishers Association

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Double J Radio

Double J (radio)

“We would definitely use Avant Card again for future Double J radio promotions! I love that people take Avant Cards home.”

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LifeStyle FOOD’s I Love FOOD Awards

XYZ Networks

During the life of the campaign almost 50,000 new subscribers were added to the Lifestyle FOOD database, which is growth of 60%,

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Hachette Children’s Books

Competition: 
Over 3,000 competition entries were received, indicating a response rate of over 6% across all 50,000 freecards.

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Murdoch Books – Testimonial

A national postcard campaign featuring a dragon tattoo attachment, the perfect branding tool for the book series as the main character Lisbeth Salander is “The Girl with the Dragon Tattoo.”

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Australia Post

Site visits are generally around 2,000 visits per month with peaks around special occasions such as Mother’s Day, Christmas and Valentines Day. October is typically quiet but this year the campaign recorded 1,800 site visits which represents an 8% increase on the same time last year.

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Delicious Magazine

Thousands of votes poured in:
 There was a 554% increase yoy in entries and 42,484 page impressions on the Café Awards entry website on Taste.com.au

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Winners