Market Research

We conducted postcard market research to understand who our audience is and provide you with information that will help you utilise the postcard marketing to its full potential.

In October 2011 we conducted a quantitative market research project to gather data about the audience: demographics, psychographic, relationship to Avant Card and perceptions of other media.



The market research project took place in the form of an online survey that was promoted via a national multi-creative postcard campaign and could be accessed via a website or QR Code using a smart phone.

Data & Analysis

The resultant data set from 2,900 respondents was supplied to Woolcott Research for coding, analysis and reporting. The following statistics and information are the findings of this market research project and reflective of the Avant Card audience segment surveyed.

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