Health, Fitness & Sport
There was a 24% increase in website hits the month following the release of the Avant Card campaign from 15,275 to 19,010.
‘Slip it On’ is one of ACON’s most popular campaigns and gay men received it very positively. According to a post evaluation survey, 94% recall and 74% found the campaign very different and very engaging. This certainly indicates that the objective of raising awareness has been met.
“Avant Card is an excellent channel to communicate the ARCBS brand through a more social and less saturated marketing environment. It also presents an opportunity for capturing and collating information and stories”