Campaign Name: Australia State of the Environment 2011 Client: Department of […]
There was a 24% increase in website hits the month following the release of the Avant Card campaign from 15,275 to 19,010.
General Facebook activity increased during the campaign period. Video entries were posted on the page as they were submitted, while information about the Stay Smart Online agent search was also posted during the campaign period.
Tourism Queensland has used Avant Card as part of the media mix for a number of campaigns aimed at increasing awareness and driving visitors to Queensland with successful outcome. The current mini mag campaign cementing Brisbane’s position as the go-to destination for social fun seekers is in Avant Card displays now.
The client received a strong response to the Avant Card campaign, receiving lots of enquiries asking for more cards. Ultimately the effect of the activity is measured biannually, when they survey the public and determine their level of understanding of enabling technologies.
Site visits are generally around 2,000 visits per month with peaks around special occasions such as Mother’s Day, Christmas and Valentines Day. October is typically quiet but this year the campaign recorded 1,800 site visits which represents an 8% increase on the same time last year.