The Arts, Festivals & Events

Case Studies

National Portrait Gallery – Digital Portraiture Award 2016

Avant Card provided a different, unique, way of reaching our audiences by engaging them in familiar spaces. The card format also provided a takeaway element keeping us front of mind, something that digital advertising does not achieve.”

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Australian Book Industry Awards 2016

“There is a strong synergy between our market of book buyers, and Avant Card’s positioning in hubs for arts and culture.” Australian Publishers Association

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Counter Move

Case study: Sydney Dance Company Counter Move

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Brisbane City Spring/Summer 2015

“As much as digital is king, there will always be relevance in holding a beautiful printed piece…of course we would use Avant Card again…this was a great piece for awareness and did fly off the shelf.”

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Seniors Film Festival

Young at Heart 11th Seniors Film Festival case study

Young at Heart 11th Seniors Film Festival case study

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Event Cinemas

Event Cinemas – Cult Film Classics

10,000 Event Cinemas postcards were released on Wednesday 10 February in Brisbane only at cafes & bars, arts & culture venues and universities

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A History of the World in 100 Objects Rhino special card

The Avant Card Design Studio imagined turning this 16th century artwork by Albrecht Dürer into an Avant Card model. Interestingly, pioneering print-maker Dürer drew this Indian rhinoceros without ever seeing the animal. The most famous artist of his day, he based his drawing on a brief sketch and a letter.

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VOyage

“The company had been working with Avant Card years, I think since 2013, with large overall success – so using Avant Card for the VOyage (Opera for Under 30s) campaign was a no-brainer.”

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Sydney Harbour Foreshore Authority – Month of Love

Month of Love is an annual celebration of love in all its forms and in the lead-up to Valentine’s Day and the Sydney Gay and Lesbian Mardi Gras.

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APT8

“Avant Card is one of our key, national out-of-home channels to both reach new audiences and remind key segments of the exhibition.”

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Regional Flavours

Regional Flavours

“We choose to use Avant Card because it gives us cut through for a specific market and we can target explicit audiences and release timely information”

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ACMI

“Avant Card is one of the few promotional mediums with a presence in schools. It’s a great way to reach students and teachers in a fun and engaging way.”

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Gyuto Monks

Gyuto Monks

“I choose Avant Card because I myself am a big fan and I always check out the stands to see what’s happening around town and to enjoy the different artwork and presentation of the various cards.”

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Change Makers Festival

Changemakers Festival

“10-15% of our audience first heard about the Festival through picking up an Avant Card, which was a great result.”

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La Boite, Come Play With Me

La Boite – Come Play With Me

La Boite program doubles entry numbers with Avant Card

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Circus Oz

Circus Oz Melbourne: From the Ground Up

Ticket sales for the 2012 Melbourne Big Top season exceeded targets by 15.84% with an increase on 2011 sales of 15.1%. A number of performances were sold out.

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City of Fremantle

It was great working with Avant Card and this was a brilliant addition to our campaign.

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Brisbane International Film Festival

Avant Card is an integral component of our marketing campaign, and has been for many years.

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Alliance Francaise French Film Festival 2012

“Avant Card is an incredible tool to reach the audience in their everyday life thanks to its display network and database. A reliable company with whom you are sure marketing promotional will be displayed and visible.”

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Sydney Festival

Sydney Festival 2012

The 2012 Campaign included 5 standard postcard releases to promote various aspects of the festival.

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Love & Devotion

Released one month prior to the exhibition opening, the concertina has been designed as a show-stopper to stand out in displays, create awareness about the event and drive visitor numbers.

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Canon Australia

There was a 10% increase in attendance this year compared to last year. Total 2011 attendance was 34,715.

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Palace Cinemas

A further 1283 entries were received online.

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King St Wharf Sydney – Testimonial

“…The medium was suitable to the target demographics, and was appropriate timing leading up to the event… Avant Cards are a great addition to any campaign strategy.”

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Chef’s Exposed at Merival – Testimonial

“Avant Card was chosen because of their large reach. They also cover areas where we wanted the mini-mag distributed so we could reach new customers.”

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