Community, Charity & NFP

Case Studies

Save The Box

“Avant Card came highly recommended. We wanted to align ourselves with a strong brand and a great concept that would give us far-reaching exposure across Sydney.” Julijana Trifunovic, Manager – Campaigns and Events, Australia New Zealand Gynaecological Oncology Group.

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Brisbane City Spring/Summer 2015

“As much as digital is king, there will always be relevance in holding a beautiful printed piece…of course we would use Avant Card again…this was a great piece for awareness and did fly off the shelf.”

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Barnardos Mother of the Year

“We had a target of 5,000 nominations and we received just over 4,100. I think for sure we would use Avant Card again for brand awareness.”

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Ocsober

“Avant Card have been used in previous years for Ocsober. We continue to use them as it is a great way to get the word out about our cause in specific locations.”

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#WhereIdLiketoLive

“We haven’t used Avant Card for a national marketing campaign before. We chose to use it for the #WhereIdLiketoLive campaign because we felt it complemented our digital activation while leveraging the target demographic within Avant Card’s distribution network.”

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Altitude Shift

Altitude Shift by Anglicare Victoria

“We used Avant Card because it gave us great reach for a great price and to the right market”

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Sing Loud! – National Reconciliation Week

Sing Loud! – National Reconciliation Week

The winner of our best cover category in the Sing Loud! competition, National Reconciliation Week, decided to enter after finding postcard, designed by Avant Card’s Design Studio, in a cafe.

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Berry Street Imaginate

“We received 90 entries and had over 1600 registrations.”

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FebruDAREy

FebruDAREy

Based on post campaign analysis the Brisbane Powerhouse in New Farm was listed as a stand out distribution venue.

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Alzheimer’s Australia

We successfully received 180 submissions nationally along with 2,152 visits to the website during the time the exhibition was in Australia.

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Amnesty International Australia

Amnesty International Australia

A URL specific to the Avant Card campaign that led to the umbrella campaign, therefore all traffic can be tracked to the Avant Card campaign.

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Red Cross

Following the release of the campaign, many stores registered an increase in donations by as much as 2500kg of clothing and household items per month (approx. 10,000 garments).

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St Vincent De Paul Society

Following the release of the Avant Card campaign, average daily visitors increased by 67% compared to the previous month. The QR code received 455 scans, giving it a 2.28% response rate.

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Caritas – Testimonial

“We chose Avant because of the potential reach which the stands have across the country; both the number of stands but also the diversity of audiences . The main resource of our campaign is a short film, so the CD attachment allowed us to promote this really effectively.”



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made4media

The campaign began on 28 September. Website hits increased by 83% in October compared to September traffic. 50 people participated in the Coffee Break Challenge, with over 400 separate donators raising over $18,000. Over 100 people scanned the QR Code. This was the first time the Coffee Break Project had run.

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Winners

Party Bodies for 360

About judge, Dan Carroll: Design Director – Clarity Communications: Dan is a Perth […]

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