Case Studies

As a highly sought after, opt-in medium, campaigns land in the hands of consumers who actively seek to engage with brands and carry out calls to action.

Beyond brand awareness, Avant Card is effective in driving consumers to take all kinds of action such as: visiting websites; linking to social media; attending events; purchasing products and services; redeeming special offers; making donations; posting reply paid petitions; completing online surveys, scanning QR codes and more.

Case Studies

Australian Open 2017 – AO Ballpark

“More than 50,000 kids (aged 3-15) enjoyed the Australian Open’s new family-friendly offerings – triple the number of kids through the gates compared to Australian Open 2016. This helped to contribute to the record-breaking tournament attendance of 728,763 fans..” Tennis Australia

Read More

Brisbane Marketing – Christmas in Brisbane 2016

“The Christmas in Brisbane (South Bank) Avant Card was a striking piece of collateral that promoted the campaign directly to our key target audience. We chose Avant Card to print our programming collateral as it not only serves a pre-promotional purpose, but on-the-ground as well.”

Read More

National Portrait Gallery – Digital Portraiture Award 2016

Avant Card provided a different, unique, way of reaching our audiences by engaging them in familiar spaces. The card format also provided a takeaway element keeping us front of mind, something that digital advertising does not achieve.”

Read More

Save The Box

“Avant Card came highly recommended. We wanted to align ourselves with a strong brand and a great concept that would give us far-reaching exposure across Sydney.” Julijana Trifunovic, Manager – Campaigns and Events, Australia New Zealand Gynaecological Oncology Group.

Read More

Australian Book Industry Awards 2016

“There is a strong synergy between our market of book buyers, and Avant Card’s positioning in hubs for arts and culture.” Australian Publishers Association

Read More

Counter Move

Case study: Sydney Dance Company Counter Move

Read More

Brisbane City Spring/Summer 2015

“As much as digital is king, there will always be relevance in holding a beautiful printed piece…of course we would use Avant Card again…this was a great piece for awareness and did fly off the shelf.”

Read More
Seniors Film Festival

Young at Heart 11th Seniors Film Festival case study

Young at Heart 11th Seniors Film Festival case study

Read More
Event Cinemas

Event Cinemas – Cult Film Classics

10,000 Event Cinemas postcards were released on Wednesday 10 February in Brisbane only at cafes & bars, arts & culture venues and universities

Read More

WilderQuest Learning

WilderQuest is a multi-award winning program that blends natural and digital worlds to nurture a life-long love of nature in children and encourage visitation to national parks.

Read More

A History of the World in 100 Objects Rhino special card

The Avant Card Design Studio imagined turning this 16th century artwork by Albrecht Dürer into an Avant Card model. Interestingly, pioneering print-maker Dürer drew this Indian rhinoceros without ever seeing the animal. The most famous artist of his day, he based his drawing on a brief sketch and a letter.

Read More

VOyage

“The company had been working with Avant Card years, I think since 2013, with large overall success – so using Avant Card for the VOyage (Opera for Under 30s) campaign was a no-brainer.”

Read More

Sydney Harbour Foreshore Authority – Month of Love

Month of Love is an annual celebration of love in all its forms and in the lead-up to Valentine’s Day and the Sydney Gay and Lesbian Mardi Gras.

Read More

Barnardos Mother of the Year

“We had a target of 5,000 nominations and we received just over 4,100. I think for sure we would use Avant Card again for brand awareness.”

Read More

Ocsober

“Avant Card have been used in previous years for Ocsober. We continue to use them as it is a great way to get the word out about our cause in specific locations.”

Read More

#WhereIdLiketoLive

“We haven’t used Avant Card for a national marketing campaign before. We chose to use it for the #WhereIdLiketoLive campaign because we felt it complemented our digital activation while leveraging the target demographic within Avant Card’s distribution network.”

Read More

World Mental Health Day

“We are definitely happy with the result, and will be using Avant Card again.”

Read More

APT8

“Avant Card is one of our key, national out-of-home channels to both reach new audiences and remind key segments of the exhibition.”

Read More

Lonely Planet Big Trip Travel

“Lonely Planet has used Avant Card to support a number of campaigns. It is a fantastic way to reach our target audience in a creative way.”

Read More

Nip it in the Bud

“We are happy with the results of the campaign. For the months of November and December we have seen a definite increase in admissions, which we hope will continue into the new year. We are looking forward to the second run of 7,500 cards in February 2016.”

Read More

City of Stonnington Virtual Gift Guide

“We were really happy with the number of entries and engagement, it exceeded our expectations.”

Read More

Speech Pathology Week

Speech Pathology Week also aims to highlight that ‘communication is a basic human right’. The national reach of Avant Card allowed us to influence a much larger audience than we have normally been able to.

Read More

Forced Marriage ‘No Choice’

“The ability to tailor the design and distribution of the campaign is very useful and is something that other providers are unable to offer.”

Read More
avant-card-colours-of-the-strand-melbourne

Colours of the Strand Melbourne

Melbourne is known for its café culture and art scene, so when we wanted to promote a campaign that was anchored by a photography competition we found the perfect partner in Avant Card.

Read More

Le Cordon Bleu

“Le Cordon Bleu loves working with the Avant Card team and with the latest campaign developed by their in house designer we were blown away by the options provided.”

Read More

NSW Elder Abuse Helpline

“We couldn’t be more pleased with the results of the two cards and look forward to working with Avant Card in the future.”

Read More
Deakin Dual Award Program

Deakin Dual Award Program

“In addition to 5 enrolments, we had 13 expressions of interest, which exceeded our expectations. We would absolutely use Avant Card again”

Read More
Puppy Farm Petition

The Greens Puppy Farms Petition

“To date, 1,675 people have signed the puppy farms petition which calls on the Victorian Premier to end this form of animal cruelty”

Read More
Regional Flavours

Regional Flavours

“We choose to use Avant Card because it gives us cut through for a specific market and we can target explicit audiences and release timely information”

Read More
World Animal Protection

World Animal Protection

“We were excited by the response – 10,000 Australians put their hands up to pledge to protect animals when they go on holiday. “

Read More

ACMI

“Avant Card is one of the few promotional mediums with a presence in schools. It’s a great way to reach students and teachers in a fun and engaging way.”

Read More
FSC Friday

FSC Australia

During the campaign period we saw a 450% increase in likes on the FSC Australia Facebook page, and received over 1800 personal pledges

Read More
Altitude Shift

Altitude Shift by Anglicare Victoria

“We used Avant Card because it gave us great reach for a great price and to the right market”

Read More
Gyuto Monks

Gyuto Monks

“I choose Avant Card because I myself am a big fan and I always check out the stands to see what’s happening around town and to enjoy the different artwork and presentation of the various cards.”

Read More
Sing Loud! – National Reconciliation Week

Sing Loud! – National Reconciliation Week

The winner of our best cover category in the Sing Loud! competition, National Reconciliation Week, decided to enter after finding postcard, designed by Avant Card’s Design Studio, in a cafe.

Read More
Double J Radio

Double J (radio)

“We would definitely use Avant Card again for future Double J radio promotions! I love that people take Avant Cards home.”

Read More
Change Makers Festival

Changemakers Festival

“10-15% of our audience first heard about the Festival through picking up an Avant Card, which was a great result.”

Read More

Zoos Victoria

“We still receive postcards every couple of weeks from the first campaign we ran with Avant Card, which just demonstrates the reach you can achieve with Avant Card, and the impact it can have on the results of your campaign.”

Read More

Berry Street Imaginate

“We received 90 entries and had over 1600 registrations.”

Read More
Books Kinokuniya

Kinokuniya

“Comic sales at a 37.43% increase and Japanese Books 27.21%. Overall sales throughout the store increased by 15.17%.”

Read More
FebruDAREy

FebruDAREy

Based on post campaign analysis the Brisbane Powerhouse in New Farm was listed as a stand out distribution venue.

Read More

Adina Apartment Hotel Bondi Beach

517 images tagged with #bondistaycations

Read More

Yarra Trams

Strongest intention to use trams on the weekends being those who accessed the quiz through Avant Card.

Read More

Alzheimer’s Australia

We successfully received 180 submissions nationally along with 2,152 visits to the website during the time the exhibition was in Australia.

Read More

Tourism Victoria

People from over 158 countries and 3,888 cities checked out the website during the five days attracting more than 103,000 hits and over 150,000 visits to YouTube videos so far.

Read More

Winners