“More than 50,000 kids (aged 3-15) enjoyed the Australian Open’s new family-friendly offerings – triple the number of kids through the gates compared to Australian Open 2016. This helped to contribute to the record-breaking tournament attendance of 728,763 fans..” Tennis Australia
As a highly sought after, opt-in medium, campaigns land in the hands of consumers who actively seek to engage with brands and carry out calls to action.
Beyond brand awareness, Avant Card is effective in driving consumers to take all kinds of action such as: visiting websites; linking to social media; attending events; purchasing products and services; redeeming special offers; making donations; posting reply paid petitions; completing online surveys, scanning QR codes and more.
“The Christmas in Brisbane (South Bank) Avant Card was a striking piece of collateral that promoted the campaign directly to our key target audience. We chose Avant Card to print our programming collateral as it not only serves a pre-promotional purpose, but on-the-ground as well.”
Avant Card provided a different, unique, way of reaching our audiences by engaging them in familiar spaces. The card format also provided a takeaway element keeping us front of mind, something that digital advertising does not achieve.”
Young at Heart 11th Seniors Film Festival case study
The Avant Card Design Studio imagined turning this 16th century artwork by Albrecht Dürer into an Avant Card model. Interestingly, pioneering print-maker Dürer drew this Indian rhinoceros without ever seeing the animal. The most famous artist of his day, he based his drawing on a brief sketch and a letter.
Month of Love is an annual celebration of love in all its forms and in the lead-up to Valentine’s Day and the Sydney Gay and Lesbian Mardi Gras.