And the winner is…
Now in its 10th year, the Postcard of the Year Awards recognise creativity, strategy and cut-through. Judged by Australia’s top creative minds in the advertising industry, finalists are selected each month. Once all twelve finalists have been selected, the grand winner of a $20,000 advertising spend is announced at our gala even.
Each postcard will be judged on the following criteria:
- Insight: insight shown into the product, brand or target audience and how this is executed.
- Creative: the postcard creative.
- Campaign strategy: branding, response and call to actions.
The $20,000 advertising spend is for production of a standard postcard campaign including distribution. Printing on ‘standard’ Postcard stock, with four colour front and mono back. Prize is valid for 12 months, special print processes and finishing not included in prize, and fully sponsored campaigns are not eligible. In the event that Postcard of the Year is won by a charity, NFP or a sponsored campaign that have not paid full rates, then the prize money will be reduced to a campaign to the value of $10,000.