High School Insight + Back to School Offer
Do you want to reach high school students as they head back to school in 2011? Avant Card is the right media channel for you. As the only advertiser in high schools across Australia, Avant Card is enjoyed and respected by this discerning target market as they start to create life-long brand preferences.
Now in its fourth year, Avant Card has been increasing our presence in the high school market with displays now present in 222 schools and the ability to reach over 214,000 students aged 11-17 nationwide. Our unique brand of advertising has won the respect of government, independent and private schools whose students now look to the displays for the latest relevant campaigns and complimentary curriculum cards.
Avant Card clients are benefiting from direct access to the teen market in an environment where they are open to learning and absorbing new messages. It is the perfect place to introduce a new brand, increase existing brand awareness or loyalty or communicate key information like event dates or new product information.
One such client to enjoy the benefits of this network is Flickerfest. Having worked with Avant Card for many years on numerous campaigns, Flickerfest opted to access teens via the high school network in 2010 with amazing results. The national multimedia campaign called for high school students to enter a short film competition, with Avant Card sponsoring a $250 cash prize. A huge 43.2% of the entries related directly back to the Avant Card pick-up. The strong derivation has prompted Flickerfest to come back again to tap into the active market via a distribution channel that produces results.
The success of client campaigns is largely due to the level of respect that both students and teachers have attached to the Avant Card brand. Respect has been earned by adhering to strong ethical content guidelines for all high school campaigns. All creatives must meet criteria to ensure that they are appropriate and relevant for students in the high school environment. In addition, Avant Card has developed a range of curriculum cards in line with high school course outlines, designed to excite and educate students. These fun cards balance out the advertising content, act as learning tools for students and can often be used as aides in the classroom by teachers.
Want to join the list of brands that have successfully used our high school network to reach teens? Take advantage of our Back to School Offer!
Back to School Offer!
Reach high school students heading back to class with print run 485!
Artwork Deadline Wednesday 11th January with cards on display from Wednesday 25th January
Discount: 10% - 30% off* your campaign!
The bigger, the booking, the bigger the discount!
Book 10,000 cards save 10% | Usually $5,110 NOW $4,559 |
Book 20,000 cards save 15%
| Usually $7,720 NOW $6,562 |
| Book 50,000 cards save 20% | Usually $11,930 NOW $9,544 |
| Book 80,000 cards save 25% | Usually $14,680 NOW $11,010 |
| Book 100,000 cards save 30% | Usually $16,940 NOW $11,85 |
Limited Spots in Print Runs Available. Book your spot NOW! Don’t miss out on this Back to School Offer!
* All prices ex GST. Offer not valid in conjunction with any other discount.
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AVANT CARD HIGH SCHOOL
Nationally trusted and respected
Now in its third year, Avant Card’s High School Network is well established, trusted and regarded. Our unique brand of ethical advertising has won the respect of government, independent, private and religious schools across the country.
Students and teachers alike are embracing our clients’ eye-catching campaign messages and images designed specifically for 11-17 year olds. Our educational Curriculum Cards support key learning areas and principles of schools across the country and are a big hit with students and teachers.
Exclusive access to 222 schools & 214,111 students nationwideAvant Card is the only advertising medium with direct access to high school students within the school environment. Our display stands are placed in high traffic areas such as school libraries and foyers – ideal locations for students to pick up and pass on our unique free postcards with a wide range of campaign messages.
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PROMOTING IN HIGH SCHOOLS
Achieve A+ campaign results
Follow our High School Guidelines when planning your campaign for high schools. These Guidelines protect the integrity of the high school environment, the audience and the Avant Card medium. They make sure your card hits the mark with students!
Big hit campaigns
Campaigns that have recently been a big hit in our high schools include:
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| QLD Youth Week 2009 | Australian Youth Orchestra | FBi Radio Mini-Mag |
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| Kodak | Swinburne Open Day |
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Childrens Performing
Company | Circus Oz | National E Security
(Series) |
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| National E Security (Series) | The Department of Education |
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CURRICULUM CARDS
Curriculum value-add
Avant Card’s Curriculum Cards are regularly placed in our high school stands and are extremely popular with students and teachers. These cards are developed and designed by Avant Card and assist students in a fun, cool and non-preachy way.
Created in close consultation with the teaching community, our Curriculum Cards are aligned with the curriculum and values of high school education and are valuable learning and teaching aids.
Recent Curriculum Cards include:
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| Research Skills | Water Cycle |
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| Einstein | Pythagoras’ Theorem | Layers of the Earth
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A+ Essay Writing
| Periodic Table |
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CLIENT TESTIMONIALS
| | Client name:
Melbourne International Comedy Festival Campaign name:
Melbourne International Comedy Festival - 2010 Class Clowns About the campaign:
Class Clowns is Melbourne International Comedy Festival’s national workshop program that culminates in State finals and ultimately a national grand final. The Festival used the postcard medium as a way of raising awareness of comedy workshops along with information on how to participate. The postcards carried the 2010 Class Clowns branding as well as information for both students and teachers. |
Target audience:Teenagers/secondary students in year 9 to 12.
Distribution details:National release of 33,000 postcards distributed throughout High Schools.
Client testimonial:
“Melbourne International Comedy Festival chose Avant Card’s High School network as one of the most strategic and effective ways to target the secondary schools market. Having this sort of access to secondary students and their teachers is a cost effective way of ensuring our key messages get into the hands of our target audiences. We have had anecdotal feedback that the cards were popular with the kids. As a device for carrying call to action messages, the postcard medium is ideal.
Avant Card’s High School network is a fantastic way to communicate with the secondary student/teenage market. Operating on arts budgets means we are constantly looking for cost effective ways to reach our markets and Avant Card offers us a value for money channel to reach our target market.”
Peter Wood
Marketing & Sponsorship Director
Melbourne International Comedy Festival
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HIGH SCHOOL TESTIMONIALS
University High School, Parkville, VIC
The Avant Card display stand is situated in the library to the side, in a spot that students can easily access. The librarian sometimes chooses particular cards and has them at the front desk to offer them as books get checked out.
Testimonial
“The students respond with enormous enthusiasm especially to the art cards and the cartoons! Some look for particular styles and particular information, as do I, and some of the teachers have particularly liked the science information and the research cards. The Essay Writing cards and philosophy cards have been used in lessons and other cards have been used for displays during Science Week. The art promotional cards are always a great success and often used by teachers. The following cards have been particularly special: Eugo Inside a Dog, Periodic Table of Elements, Essay Writing, Research Tips and the Heart Card - these have all been taken and used in classes. The Dewey System cards have been a great success in the library and used as a basis for research/skills and a ‘find your way’ in the library lesson! I think it is a great service that Avant Card is providing.”
Kate Marquard, Librarian
About University High School
This school values excellence in learning and teaching and the diversity brought to the school by students, teachers and parents. The University High School is constantly evolving, valuing the rich traditions of the past within the context of current educational practices and future directions. The School Strategic Plan will lead the school into the new millennium and reflects the direction for the coming years. It recognises a dynamic, energetic community of staff, students and parents which places value on a sense of individual worth and achievement, and the pursuit of excellence. Ref: http://www.unihigh.vic.edu.au/profile.htm
St Josephs College, Gregory Terrace, QLD
The Avant Card display stand is situated in the College library.
Testimonial
“The Avant Card postcard stand has been well received by both staff and students.
Teaching staff are particularly keen on the curriculum cards, popular among staff are the study and research hints and those advertising new fiction. I am constantly being asked for the Periodic Table of Elements card. The Art cards are popular for book marks with the students. It is a great service and we really love having our stand in the library - it is a way of bringing the wider world into the student’s world.”
Helen Stower
, Head of Library
About St Josephs
St Joseph’s College is a unique high school with over 1200 students. Founded in the traditions of the Christian Brothers, its mission is to develop young men of faith and learning with a strong focus on academic excellence. Students receive a quality education in an environment that challenges and supports them. Students are supported within a vertical pastoral care system, ensuring continuity of contact. The College is renowned for its high educational standards and its broad “extended family” community. It has an extensive parent support network and many on-line services. Ref: http://www.terrace.qld.edu.au/wps/wcm/connect/terrace/website/home/
Norwood Morialta Middle School, SA
The Avant Card display stand is situated in the Resource Centre near the main entrance.
Testimonial
“The display stand empties quickly due to the overwhelming response. The arts and science faculties are particularly keen to get the cards for their areas. Science teachers collect as many cards as possible, especially the Periodic Table of Elements. At first I was hesitant at having the cards in the school as I felt that they would be scattered all over the school yard but, this has not been the case. Students look forward to the top-ups and the news of new cards spreads rapidly.”
Heather Neale, Librarian
About Norwood Morialta
The Norwood Morialta High School is a dual campus high school of 1400 students (years 8 to 13). As one of the largest secondary schools in South Australia, this school has much to offer its community. The years of fine academic tradition continue to be reflected in the achievement of consistently high grades in the annual SSABSA assessments. The achievements of the middle school students reflect a school which enables its students to achieve success in a wide range of activities. Students have opportunities to achieve their personal best in academic pursuits as well as in a vast range of co-curricular activities. Ref: http://www.nmhs.sa.edu.au/index.php?option=com_content&view=article&id=50&Itemid=111
St Clare’s College, Griffith, ACT
The Avant Card display stand is situated in the library.
Testimonial
“The students love the Avant Cards - many keep an eye on the stand to be the first to spot new cards so they can be sure to get them. They use them as bookmarks and glue them in their student diaries for decoration, and I have had some parents use them for absence notes. Teachers are interested in the more overtly educational cards such as the Periodic Table of Elements etc. The Curriculum Cards are also very popular. Students will use them as bookmarks or even glue them inside their schoolbooks/diary and teachers will refer students to them as a resource. As soon as new cards arrive students descend on the display to take their favourites.”
Denelda Bolt, Head Librarian
About St Clare’s
St Clare’s College is a Catholic high school for girls in Griffith with 1200 students. Students are motivated and encouraged to develop to their full potential. The College promotes a curriculum which caters for the needs of all students. It strives to build a Catholic community which affirms, nurtures and empowers all of its staff, students and families. Ref: http://www.stclaresc.act.edu.au/
Anonymous eastern suburbs school, Sydney, NSW
The Avant Card display stand is situated in the senior library.
Testimonial
“The students absolutely love the cards – we have girls who collect all of them and have them on the walls in their room. There is always a rush for them when they are changed. The teachers love them as well – they are always interested in them. Students and teachers both really love the curriculum cards - I think almost all girls have the Periodic Table of Elements. We love having the Avant Cards here, keep the great work going.”
Sue Bogner, Head Librarian
Blackwood High School, Eden Hills, SA
The Avant Card display stand is situated in the Resource Centre and many are displayed on the window facing into the courtyard.
Testimonial
“The Avant Cards are great – the students look forward to each new display, they respond like vultures! The teachers respond like Bower-birds. The students with vision realise how useful the Curriculum Cards are. The Avant Card service is great, can't be faulted. The cards certainly are a magnetic attraction and we love having them.”
Josie Pritchard, Librarian
About Blackwood High School
Located in the charming foothills of Adelaide, Blackwood High School offers the world class International Baccalaureate curriculum to students in year 8 to year 12. Opened in 1961, the school has served the local community for nearly 50 years, gaining a reputation for high academic standards, high participation rates for sports, and an active arts program.
Ref: Blackwood High School website: http://202.6.151.224/
Mercedes College, Perth CBD, WA
The Avant Card display stand is situated in the foyer outside the library.
Testimonial
“Most of the cards are gone within days of the stand being refilled. Most popular are the Periodic Table of Elements, and other curriculum based cards. Novelty cards such as the ‘Up’ movie mobile and the discount cards are also popular. Some teachers have distributed cards to their classes e.g. the Water Cycle and Essay Writing Tips. Art teachers love most of them, and have several of them displayed in their art rooms. The Curriculum Cards are very popular for both students and teachers.”
June Daniel, Librarian
About Mercedes College
In 1846, against all odds, a small group of compassionate and determined Mercy women dared to begin the first Catholic school in the Swan River colony. Today Mercedes College stands as a testament to their vision and endeavour. For more than 160 years, thousands of young women, from all walks of life, have been enriched by the knowledge, values and skills developed at this school. Ref: http://www.mercedes.wa.edu.au/
The Friends’ School, North Hobart, TAS
The Avant Card display stand is situated at the entrance to the main library.
Testimonial
“The students spend quite a lot of time browsing the stand before selecting the cards. We all think Avant Card is a very sound and proactive notion. We are really happy to have this in the library.”
Gillian Unicombe, Head Librarian
About The Friends’ School
The Friends' School is a pre-K to12 co-educational day and boarding school, founded in 1887 and based on Quaker values. Friends' has a strong academic record supported by a recognition of the need to provide pastoral care at all levels of the school. Friends' has a total enrolment in excess of 1300, including a senior college catering for Years 11 and 12 on a separate campus. The Friends' School offers students the choice of the International Baccalaureate, the Tasmanian Certificate of Education and Vocational Education and Training at Years 11 and 12. Ref: http://www.friends.tas.edu.au/
Willunga High School, Willunga, SA
The Avant Card display stand is situated in the school’s Resource Centre.
Testimonial
“When the first stand of cards was installed we were concerned that cards would be spread all over the resource centre, however this proved not to be the case. Students love the cards and they disappear quickly. Our teachers have found the cards very useful in a variety of faculty areas.”
Trisha Walker, Head Librarian
About Willunga High School
Willunga High School has 1000 students. The school provides a vibrant and enterprising learning environment supported by strong partnerships with the community. It is responsive to the needs of every student by providing individualised pathways to success in academic, vocational, enterprise, career and community-based spheres of lifelong learning. The school promotes the following core values in students: Fairness, Safety, Responsibility, Respect and Success. Ref: http://www.whs.sa.edu.au/
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CLIENT TESTIMONIALS
State Library of Victoria
"Avant Card has enabled the State Library of Victoria to reach one of the most difficult of all target markets – secondary school children. It allows us to do this ethically and responsibly, and in return, we are able to offer schools and students our wonderfully diverse and extremely deep range of trusted information."Greg Honeyman, Manager of Marketing & Public Affairs
State Library of Victoria
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| Ergo | Inside a Dog | Medieval Imagination
|
Butterfly Foundation
"The Butterfly Foundation is Australia’s largest charitable foundation supporting people with eating disorders and negative body image. Eating disorders usually have their onset in adolescence and therefore when we are sending out key messages we like to be able to target young people.
We recently created an Avant Card campaign for International No Diet Day, encouraging people to love and respect their body, regardless of their weight, shape or size. We were pleased to know that the campaign directly reached our target audience of young people and will definitely use the High Schools Network again."
Julie Thomson, General Manager
Butterfly Foundation
Sydney Conservatorium of Music
"The Sydney Conservatorium of Music has benefited greatly from our association with Avant Card, and in 2007 we reformatted our Concerts Calendar into an Avant Card Mini Mag. The diverse range of areas where the mini-mags were available ensured that the information went out to both traditional and new audiences. The great thing with the size is that it is easily tucked into a personal diary or organiser and increases the concert calendar’s life span from a few weeks to an entire year!
We currently have two Avant Card display stands in our building and the students are drawn to the fresh and ever changing cards promoting a diverse range of events and services."
Scott Saunders, Marketing Communications Manager
Sydney Conservatorium of Music
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HIGH SCHOOL NEWS
We’re ready for national curriculum
With a National Curriculum for Australia’s schools moving forward, Avant Card’s high school Curriculum Cards aim to support teachers and students in a broad range of curriculum areas. Our aim is to continue to develop cards that are in-line with high school principles and practices and that will be consistent with the National Curriculum in the future.
Avant Card’s Curriculum Cards are proving to be a great way to support teachers in getting their message across to students. With close consultation and advice from the teaching community, we have developed a series of learning aids to assist students in a fun, cool and non-preachy manner. Our aim is to help educate young people by assisting their learning in straight forward, practical and funky ways.
