Now in its fourth year, Avant Card’s Postcard of the Month is decided by a guest judge. Each month, an expert in the field of advertising is invited to judge the winner. They decide if it’s a great branding or response campaign, highlighting why the postcard works and what makes the design appealing and successful. Each month’s winner then competes for the prestigious title of “Postcard of the Year”. In May 2011 all monthly winners will be judged by our 12 esteemed judges from around Australia. The overall winner will receive a trophy and a free postcard advertising campaign worth $20,000.

Each postcard is judged on the following criteria:
•  Insight shown into the product, brand or target audience and how this is executed
•  The postcard creative and any special executions used
•  The campaign strategy i.e. branding, response or call to action?

To be eligible to automatically be entered in the Postcard of the Month and Year awards, the campaign must be designed to be used as a postcard (ie. deliverable via Australia Post). Fully or part sponsored cards are not eligible.

See below the winning Postcard of the Month campaigns with the judge’s verdicts. Click on a card to find out more >