Sexual Health information networking & education SA Inc (SHine SA)
There was a 24% increase in website hits the month following the release of the Avant Card campaign from 15,275 to 19,010.
There was a 24% increase in website hits the month following the release of the Avant Card campaign from 15,275 to 19,010.
The 2012 Campaign included 5 standard postcard releases to promote various aspects of the festival.
The campaign objective was to increase exposure and attendance of Jurassic Lounge to people in the target audience and to distribute a collectible showcase of an ongoing visual narrative.
General Facebook activity increased during the campaign period. Video entries were posted on the page as they were submitted, while information about the Stay Smart Online agent search was also posted during the campaign period.
Following the release of the Avant Card campaign, average daily visitors increased by 67% compared to the previous month. The QR code received 455 scans, giving it a 2.28% response rate.
“It has been an absolute pleasure working with Avant Card on Rekorderlig’s freecard media campaign. It has been a seamless and smooth process, to produce a distinctive and interactive promotion. We love the scratch ‘n’ sniff concept, it is fun and unique!“
Tourism Queensland has used Avant Card as part of the media mix for a number of campaigns aimed at increasing awareness and driving visitors to Queensland with successful outcome. The current mini mag campaign cementing Brisbane’s position as the go-to destination for social fun seekers is in Avant Card displays now.
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